Validate your business ideas with your customers in 5 minutes
You have a business idea. Stop guessing. Validate it with your customers through AI-powered interviews, and discover what they really expect before you commit to months of development.
Choose your plan
MINI VALIDATION
- Access to 25 customer smartinterviews
- Expert interview design generation
- AI interviews, image import
- Customer data sorted and deep-dived for business validation
FULL VALIDATION
Everything in Mini Validation
- 250 customer smartinterviews
- 3 full expert reports
Used by 30+ companies worldwide
How SmartInterview works
Understand what your customers want and think before making important decisions. From business question to insight in a few simple steps.
Define what you want to learn
Validate ideas, test messaging, improve onboarding, or understand customer frustrations.
Invite the right customers
Upload your audience, customize outreach emails, and boost participation with incentives.
Add conditional logic
Launch AI-powered customer interviews
Customers take a short auto-generated conversational survey, with intelligent AI follow-up questions. Before launch, you can review, edit, and test the full experience yourself.
Get clear answers, not complex dashboards
Understand what customers really think, what patterns emerge, and what direction to take next.
How is SmartInterview different?
Built for brands and products that want fast customer insight, not the complexity of Market Research.
Traditional survey tools often rely on long static questionnaires and manual analysis. smartinterview combines the simplicity of modern survey tools with AI-powered customer interviews that help teams quickly validate ideas, test messaging, and understand customer feedback in greater depth.
SMARTINTERVIEWTraditional survey tools
SurveyMonkey · LimeSurvey
From challenge to end-to-end customer insight
A qualitative AI conversation at scale with your customers
Your customers take a short AI-driven conversational interview. Follow-up questions are generated automatically to get deep, actionable answers.
Meet the team behind SmartInterview
We believe the best products and brands are built by teams that stay close to their customers.
That's why we're building SmartInterview: a simpler, more human way to gather deep customer feedback.
And yes, when you contact us, you talk directly to our team, not to chatbots.
Matthieu Saussaye
FOUNDER · AI & MARKET RESEARCH TECHNOLOGY
Matthieu is an AI entrepreneur and Market Research technology specialist, combining a strong background in data science, software engineering, and business development. He founded Smartinterview, an AI-powered platform that helps companies gather richer customer insights through conversational surveys, automated qualitative analysis, and advanced data enrichment, successfully deployed with over 150,000 respondents. His work focuses on helping companies turn real customer feedback into strategic decisions.
Lubos Cingel
MARKET RESEARCH & CUSTOMER EXPERIENCE
Lubos is a Market Research and Customer Experience professional with over 10 years of international experience, gained both agency-side (Ipsos) and client-side (Restaurant Brands International). He has worked with global brands across FMCG, luxury, healthcare, and finance, helping companies turn customer insights into concrete strategic decisions. His current focus is to combine Market Research expertise, technology, and a pragmatic business mindset to make insights more accessible.
A Swiss start-up success story
From concept to success in the Swiss German/French markets
Smartinterview gave us invaluable insights that helped refine our market penetration strategy. By combining qualitative depth with quantitative validation, we gained a clearer understanding of consumer perceptions, needs, and potential obstacles.
Dorothée Sineux
Co-CEO, Pharmalp
Stop missing the key qualitative insights from your market research.
Faster interviews. Deeper insights.